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Sampling Activation

Creation of a small stand to be hosted in train stations and shopping centres around London to drive awareness to Lucozade’s new low sugar formula and incentivise customers to interact with the new product.

Having as inspiration the brand’s new tag line “Live to the Full, Half the Sugar”, a hexagon shaped storage area was created to hold 2 key visuals split in half with a 3D half bottle in the centre, bringing the already existing visual to life. To Support the activation a branded sitting area, cooler boxes and a simple “GIF” game was also designed. The purpose of the game was to try to stop the liquid in a specific target in order to win a giveaway.




Art Direction | Design | Artwork

Working for

TRO London