LONDON FASHION WEEK

To take over a space and become the hot spot for sun glasses fashionistas during the London Fashion Week event, inviting them to interact with the brand by being in the front line of fashion by expressing themselves trying new collections and sharing them on social media and generating content.

A concept created around the question “what is your biggest influence? Fashion or Style?”, the yin and yang, the black and white. This design was used throughout the space in collateral items, web landing page invitation and on a photo booth where the fashionistas could take photos of themselves wearing the latest trends, share them on social media which allowed them to have the chance to end up on a professional Sunglass Hut Lookbook.