EURO 2016

To take over a space to host the Adidas presence at the Champions League Final in Paris 2016, with three distinct areas; fan interactive area, conference and meeting rooms and lounge area, becoming the ideal place in the french capital to watch the games and interact with the brand in a relaxed and futuristic environment.

Using the Cité de la Mode et du Design in Paris as host the 3 areas were spread through 3 different floors, being the ground floor facing the river Seine the open to public area, where the fans could participate in football tournaments, test their football technical skills and interact with brand ambassadors helping to draw attention to the space and to the brand. The second floor the most exclusive area was entirely for internal events and meetings, and finally the roof top, relaxing lounge area overlooking the capital.