Adidas Europe annual summit. Internal event hosted in London, with running as the main theme to invoke healthy competitiveness and interaction among Adidas offices across Europe. A concept developed around the three C’s, Creativity, Collaboration and Confidence, helped to give shape to a racing track used as part of the design.

The end result was the creation of 3 main visuals used as posters and the main one was translated into all the collateral items including a “Panini” style sticker book with a full set of stickers of everyone involved in the event to promote interaction by having to exchange stickers in order to complete the sticker book.