How to draw a credible connection between Wanda Group and global football that positively impacts Wanda’s Business Units, while achieving Wanda’s goals of driving the growth of Chinese sports and commitment to community development?

Develop a strategic positioning to ensure consistency in the way experiential, hospitality, digital content, Business Unit Education and all other facets of Wanda’s global sponsorships are brought to life and communicated both externally and internally. Team Wanda is made up of 11 under 20 Chinese footballers who will represent Wanda as brand ambassadors throughout the FIFA World Cup 2018, and their stories brough to life through a digital/social content campaign. The team will travel to Russia and witness first-hand the experience of being a footballer at the word’s biggest football tournament.