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CA TECHNOLOGIES

WHO’S BEHIND YOU

– OCTAGON –

BRIEFING

Following a very successful Tour de France hospitality programme in July 2017, Octagon had the opportunity to do some strategy and creative work around CA’s Trek-Segafredo partnership. We’ve presented the campaign platform “Who’s Behind You?”, which works perfectly for the partnership as CA is supporting Trek-Segafredo with their technology, and CA’s logo is quite literally on the behind of the rider’s kit!

CLIENT

CA TECHNOLOGIES

ROLE

Visual Design | UI | Concept

VIDEO

by Milkmoney UK

 

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